Creative

Capacity to design and control. How Service Design helped Margherita reach a new organizational vision for her business idea.

Margherita is a young entrepreneur with a clear and captivating vision: to organize clothing swap events inside hostels, transforming these places into meeting points and community spaces. Her project, Swap Party, was born out of a sensitivity to environmental sustainability and a passion for human relationships. The idea is simple yet powerful: to create moments […]

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Building a Sustainable Business Model: Empowering Early-Stage Entrepreneurs

In April 2025, IRI Centar hosted the pilot workshop “Building a Sustainable Business Model”, designed to help early-stage entrepreneurs transform their ideas into resilient and impactful ventures. Conducted online in three intensive sessions (April 11, 15, and 23), the workshop provided practical guidance and hands-on experience in business model development. A Structured Path to Stronger

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Problem Framing in the creative industries: why the double diamond approach deliverssustainable solutions

The creative industry faces mounting pressure to innovate while addressing sustainability, AI disruption, and market saturation. At its core problem framing – defining challenges accurately before solving them – determines success. Without clear framing, solutions risk irrelevance or unintended consequences. Why Problem Framing Matters Creative leaders cite “staying relevant in a tech-driven, hyper-competitive market” as

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Woman being recorded in a professional studio setup, using video camera and lighting equipment.

Startup success begins with a good story: How to create a video pitch that truly sells?

In today’s competitive startup landscape, simply having a great idea is no longer enough. What often separates the startups that make it from those that fade into the background is the ability to clearly and convincingly communicate that idea. In this context, the video pitch has emerged as one of the most powerful tools at

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Co-Creation and the role of creatives in modern business development

In today’s business environment, collaboration, creativity, and adaptability have become crucial for success in ever-changing market conditions. From this need arises the concept of co-creation – a process of jointly creating value between a company and various stakeholders such as users, partners, communities, and creatives. Co-creation is not merely a business tool; it is a

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Environmental NGO World Café: Celebrating local heroes and fostering collaboration

The Iri Center and the Faculty of Economics in Split recently hosted the Environmental NGO World Café, a thematic meetup designed to bring together key stakeholders and spark meaningful collaboration between public organizations and NGOs. This dynamic event, themed Creative dialogue, networking & collaboration, centered on showcasing the inspiring work of local community heroes. Before

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CREÄTIVE HOUSE: Showcasing the Power of Baden-Württemberg’s Cultural and Creative Industry

From January 12 to February 17, 2023, the House of Economy in Stuttgart became a hotspot of the Baden-Württemberg culture and creative industry – the CREÄTIVE HOUSE. An innovation space where cultural and creative enterprises had the opportunity to present their projects to a broad audience and connect with stakeholders from economy and politics –

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