Editor’s Pick

From business idea to EU-funded project: what entrepreneurs should know before applying?

Articles, Editor's Pick /

For many entrepreneurs, applying for European funding represents both an exciting opportunity and a complex challenge. On one hand, EU programmes can provide substantial financial support for business growth, innovation, and competitiveness. On the other, the application process often appears demanding, with extensive documentation requirements, strict eligibility criteria, and clearly defined deadlines. Understanding what lies […]

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Next Stop: The Dřevák Community Center 

Articles, Creative, Editor's Pick /

The first thing you’ll see when arriving by train in Řevnice is the newly reconstructed community center. Initiated by the director of the local Elementary Art School (ZUŠ), the centre was envisioned in the old 19th-century railway warehouse, which had long been out of use. The railway sold the deteriorated building to the town 15

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Digital business models for SMEs

Articles, Digital, Editor's Pick /

Digitalization offers great opportunities, especially for SMEs. Through digital processes, they can respond quickly to market changes or customer needs, while automation saves time, money, and energy costs. E-commerce solutions can strengthen customer loyalty, and new digital business models open up new markets and target groups. In addition, SMEs can position themselves as attractive employers

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Problem Framing in the creative industries: why the double diamond approach deliverssustainable solutions

Articles, Creative, Editor's Pick /

The creative industry faces mounting pressure to innovate while addressing sustainability, AI disruption, and market saturation. At its core problem framing – defining challenges accurately before solving them – determines success. Without clear framing, solutions risk irrelevance or unintended consequences. Why Problem Framing Matters Creative leaders cite “staying relevant in a tech-driven, hyper-competitive market” as

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Woman being recorded in a professional studio setup, using video camera and lighting equipment.

Startup success begins with a good story: How to create a video pitch that truly sells?

Articles, Creative, Editor's Pick /

In today’s competitive startup landscape, simply having a great idea is no longer enough. What often separates the startups that make it from those that fade into the background is the ability to clearly and convincingly communicate that idea. In this context, the video pitch has emerged as one of the most powerful tools at

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Leveraging Crowdfunding with Audience Definition and Engagement Strategies

Articles, Digital, Editor's Pick /

Crowdfunding has emerged as a powerful way to bring creative ideas, innovative products, and community-driven projects to life. By harnessing the power of collective support, entrepreneurs, artists, and nonprofits can secure funding while building a passionate audience. Success, however, requires more than just a compelling idea; it demands strategic audience targeting and effective engagement. Two

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