Digitalization offers great opportunities, especially for SMEs. Through digital processes, they can respond quickly to market changes or customer needs, while automation saves time, money, and energy costs. E-commerce solutions can strengthen customer loyalty, and new digital business models open up new markets and target groups. In addition, SMEs can position themselves as attractive employers […]
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The creative industry faces mounting pressure to innovate while addressing sustainability, AI disruption, and market saturation. At its core problem framing – defining challenges accurately before solving them – determines success. Without clear framing, solutions risk irrelevance or unintended consequences. Why Problem Framing Matters Creative leaders cite “staying relevant in a tech-driven, hyper-competitive market” as
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In today’s competitive startup landscape, simply having a great idea is no longer enough. What often separates the startups that make it from those that fade into the background is the ability to clearly and convincingly communicate that idea. In this context, the video pitch has emerged as one of the most powerful tools at
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The success of any project, whether it is a business venture, cultural event, or non-profit initiative, largely depends on effective promotion.
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Crowdfunding has emerged as a powerful way to bring creative ideas, innovative products, and community-driven projects to life. By harnessing the power of collective support, entrepreneurs, artists, and nonprofits can secure funding while building a passionate audience. Success, however, requires more than just a compelling idea; it demands strategic audience targeting and effective engagement. Two
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FOODATHON 2024 was more than just an event—it was a transformative experience showcasing the power of hackathons in addressing global challenges.
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Pilot actions have become a key component of many projects, especially those funded by the European Union. As experimental phases within larger initiatives, pilot actions allow for testing ideas and innovative solutions before they are implemented on a broader scale. But what makes a pilot action successful? Is there a secret formula for pilot actions
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Art Mlýn Bohuslavice (Czech Republic), one of the stakeholders of Capacity2Transform project, is all in one creative centre, museum, and accommodation.
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During the process of mapping our stakeholders and discussing ways they would like to improve their knowledge and skills, the question of digital education arose. Respondents still lean towards traditional teaching approaches, while hybrid, combined findings outweigh online education. There are many reasons for this, one of which is insufficient awareness of the benefits of
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In today’s rapidly changing world, entrepreneurship is becoming increasingly complex and challenging. New technologies are emerging all the time, and the business landscape is constantly shifting. To stay ahead of the curve, entrepreneurs need to be constantly upskilling and developing new skills. How can a company think about its future? How can it innovate? How
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