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Co-creation for sustainability: TEC4I FVG leads two innovative workshops

Articles, Green /

As part of the Capacity2Transform project, TEC4I FVG recently hosted two dynamic co-creation workshops aimed at tackling real-world sustainability challenges in the tourism and cultural sectors. Using a structured design thinking approach, these sessions brought together a wide range of stakeholders, from hoteliers and students to cultural event organisers and communications specialists, to co-create practical, […]

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Building a Sustainable Business Model: Empowering Early-Stage Entrepreneurs

Articles, Creative /

In April 2025, IRI Centar hosted the pilot workshop “Building a Sustainable Business Model”, designed to help early-stage entrepreneurs transform their ideas into resilient and impactful ventures. Conducted online in three intensive sessions (April 11, 15, and 23), the workshop provided practical guidance and hands-on experience in business model development. A Structured Path to Stronger

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Problem Framing in the creative industries: why the double diamond approach deliverssustainable solutions

Articles, Creative, Editor's Pick /

The creative industry faces mounting pressure to innovate while addressing sustainability, AI disruption, and market saturation. At its core problem framing – defining challenges accurately before solving them – determines success. Without clear framing, solutions risk irrelevance or unintended consequences. Why Problem Framing Matters Creative leaders cite “staying relevant in a tech-driven, hyper-competitive market” as

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Professional businesswoman explaining budget strategy on a whiteboard during a meeting.

Pitch as a strategic tool in contemporary business communication

Articles, Digital, Trending /

In today’s dynamic business environment, characterized by rapid information flow, limited attention spans, and growing competition for resources, the pitch has emerged as a critical communication tool. It refers to a structured, time-bound presentation designed to convey the value of an idea, project, or solution in a clear, relevant, and persuasive manner. Pitches are used

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Startup success begins with a good story: How to create a video pitch that truly sells?

Articles, Creative, Editor's Pick /

In today’s competitive startup landscape, simply having a great idea is no longer enough. What often separates the startups that make it from those that fade into the background is the ability to clearly and convincingly communicate that idea. In this context, the video pitch has emerged as one of the most powerful tools at

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Co-Creation and the role of creatives in modern business development

Articles, Creative /

In today’s business environment, collaboration, creativity, and adaptability have become crucial for success in ever-changing market conditions. From this need arises the concept of co-creation – a process of jointly creating value between a company and various stakeholders such as users, partners, communities, and creatives. Co-creation is not merely a business tool; it is a

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Sustainable development: A path to balance between economic growth, social welfare, and environmental protection

Articles, Green /

Sustainable development has become a key topic in today’s society as we face serious challenges such as climate change, the depletion of natural resources, and growing inequalities worldwide.

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