Articles

Woman being recorded in a professional studio setup, using video camera and lighting equipment.

Startup success begins with a good story: How to create a video pitch that truly sells?

Articles, Creative, Editor's Pick /

In today’s competitive startup landscape, simply having a great idea is no longer enough. What often separates the startups that make it from those that fade into the background is the ability to clearly and convincingly communicate that idea. In this context, the video pitch has emerged as one of the most powerful tools at […]

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Co-Creation and the role of creatives in modern business development

Articles, Creative /

In today’s business environment, collaboration, creativity, and adaptability have become crucial for success in ever-changing market conditions. From this need arises the concept of co-creation – a process of jointly creating value between a company and various stakeholders such as users, partners, communities, and creatives. Co-creation is not merely a business tool; it is a

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Sustainable development: A path to balance between economic growth, social welfare, and environmental protection

Articles, Green /

Sustainable development has become a key topic in today’s society as we face serious challenges such as climate change, the depletion of natural resources, and growing inequalities worldwide.

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Local businesses in the digital age: Opportunities and challenges

Articles, Digital /

The digital age has brought massive changes in the way businesses operate, and even local businesses that have traditionally relied on conventional methods now have the opportunity to broaden their horizons. Technology has enabled small entrepreneurs to reach new markets, connect with customers on a global scale, and improve their operations. However, while the opportunities

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Sustainable Wine Tourism – A Peer Exchange Connecting Cultures and Regions

Articles, Green /

The Vital Role of Wine Cultivation and Tourism Viticulture and tourism are vital to both cultural heritage and the economy, with each wine region offering unique flavours and stories. Sustainable tourism, as defined by the United Nations Environment Programme (UNEP) and the UN World Trade Organization, focuses on responsible practices that consider ecological, social, and

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