We came across an interesting study and case study by Ivana Vuković in the paper “Creating a sustainable marketing mix in rural tourism.” The author examines family farms (OPGs) in the municipality of Svetvinčenat in Istria, specifically highlighting resource management strategies in rural tourism.
The research examined four OPGs: OPG Macan, OPG Živolić, OPG Pekica, and OPG Luciana. While each of these farms specializes in different types of services, they all share common characteristics that define the rural region in which they are located.
One of the key aspects of these OPGs is their accessibility. The geographical position of the Municipality of Svetvinčenat is favorable, being almost equally distanced from major cities and tourist hubs in Istria such as Pula, Poreč, Rovinj, Pazin, and Rabac. This advantageous location helps attract visitors from a wide area.
Another common feature of these OPGs is their offering of traditional Istrian cuisine. All of them provide locally sourced ingredients and traditional recipes, thereby promoting the authenticity of the region’s cultural heritage. This gastronomic approach not only highlights the local food culture but also appeals to tourists seeking an authentic Istrian experience.
The promotion of these OPGs is further enhanced through cooperation with travel agencies. This collaboration allows them to reach a larger audience and improve market accessibility, leading to an increase in the number of visitors to the area.
When it comes to resource management, the OPGs place significant emphasis on sustainable agricultural practices. They implement ecological farming methods that help preserve soil quality and biodiversity, ensuring long-term sustainability. These practices minimize the negative environmental impact and allow the farms to continue operating in harmony with nature.
In addition to sustainable farming, these OPGs have also focused on the development of infrastructure that is both sustainable and in harmony with the local environment. The accommodation facilities are designed to reflect the local architecture, maintaining the authentic charm of the area. Furthermore, investments in renewable energy sources, such as solar panels, help reduce the ecological footprint of these farms, aligning with their overall commitment to sustainability.
The OPGs also contribute to the local economy by working closely with local suppliers and engaging the community in various tourism activities. This collaboration strengthens the local economy and creates a sense of shared responsibility among residents. Additionally, these farms organize events and workshops that further enrich the tourist experience, while encouraging local involvement.
Education and promotion also play a vital role in the success of these OPGs. The use of digital platforms and social media enables them to reach a broader audience, which is crucial in today’s competitive tourism market. By educating the owners and employees about the latest trends in tourism and marketing, the OPGs are able to maintain their competitiveness and attract more visitors.
In conclusion, the example of the OPGs in the Municipality of Svetvinčenat demonstrates how effective resource management can lead to sustainable development in rural tourism. By focusing on the preservation of natural resources, developing infrastructure that blends with the environment, fostering the local economy, and investing in education and promotion, these OPGs have not only enriched the tourist offer but also ensured long-term sustainability and prosperity for the rural community.
Share the article
