Problem Framing in the creative industries: why the double diamond approach deliverssustainable solutions
The creative industry faces mounting pressure to innovate while addressing sustainability, AI disruption, and market saturation. At its core problem framing – defining challenges accurately before solving them – determines success. Without clear framing, solutions risk irrelevance or unintended consequences. Why Problem Framing Matters Creative leaders cite “staying relevant in a tech-driven, hyper-competitive market” as […]