Ana Ban

Building a Sustainable Business Model: Empowering Early-Stage Entrepreneurs

In April 2025, IRI Centar hosted the pilot workshop “Building a Sustainable Business Model”, designed to help early-stage entrepreneurs transform their ideas into resilient and impactful ventures. Conducted online in three intensive sessions (April 11, 15, and 23), the workshop provided practical guidance and hands-on experience in business model development. A Structured Path to Stronger

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Professional businesswoman explaining budget strategy on a whiteboard during a meeting.

Pitch as a strategic tool in contemporary business communication

In today’s dynamic business environment, characterized by rapid information flow, limited attention spans, and growing competition for resources, the pitch has emerged as a critical communication tool. It refers to a structured, time-bound presentation designed to convey the value of an idea, project, or solution in a clear, relevant, and persuasive manner. Pitches are used

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Woman being recorded in a professional studio setup, using video camera and lighting equipment.

Startup success begins with a good story: How to create a video pitch that truly sells?

In today’s competitive startup landscape, simply having a great idea is no longer enough. What often separates the startups that make it from those that fade into the background is the ability to clearly and convincingly communicate that idea. In this context, the video pitch has emerged as one of the most powerful tools at

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Co-Creation and the role of creatives in modern business development

In today’s business environment, collaboration, creativity, and adaptability have become crucial for success in ever-changing market conditions. From this need arises the concept of co-creation – a process of jointly creating value between a company and various stakeholders such as users, partners, communities, and creatives. Co-creation is not merely a business tool; it is a

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Local businesses in the digital age: Opportunities and challenges

The digital age has brought massive changes in the way businesses operate, and even local businesses that have traditionally relied on conventional methods now have the opportunity to broaden their horizons. Technology has enabled small entrepreneurs to reach new markets, connect with customers on a global scale, and improve their operations. However, while the opportunities

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