Digital

Digital business models for SMEs

Digitalization offers great opportunities, especially for SMEs. Through digital processes, they can respond quickly to market changes or customer needs, while automation saves time, money, and energy costs. E-commerce solutions can strengthen customer loyalty, and new digital business models open up new markets and target groups. In addition, SMEs can position themselves as attractive employers […]

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Professional businesswoman explaining budget strategy on a whiteboard during a meeting.

Pitch as a strategic tool in contemporary business communication

In today’s dynamic business environment, characterized by rapid information flow, limited attention spans, and growing competition for resources, the pitch has emerged as a critical communication tool. It refers to a structured, time-bound presentation designed to convey the value of an idea, project, or solution in a clear, relevant, and persuasive manner. Pitches are used

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Local businesses in the digital age: Opportunities and challenges

The digital age has brought massive changes in the way businesses operate, and even local businesses that have traditionally relied on conventional methods now have the opportunity to broaden their horizons. Technology has enabled small entrepreneurs to reach new markets, connect with customers on a global scale, and improve their operations. However, while the opportunities

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Leveraging Crowdfunding with Audience Definition and Engagement Strategies

Crowdfunding has emerged as a powerful way to bring creative ideas, innovative products, and community-driven projects to life. By harnessing the power of collective support, entrepreneurs, artists, and nonprofits can secure funding while building a passionate audience. Success, however, requires more than just a compelling idea; it demands strategic audience targeting and effective engagement. Two

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Unlocking the Potential of Digital Innovation in Tourism: Introducing DIH Tourism 4.0

DIH Tourism 4.0 is a groundbreaking initiative that brings together a diverse array of stakeholders in the tourism industry. From research institutions and governmental bodies to private companies and clusters, this multidisciplinary platform is dedicated to collaboration, information sharing, research, and the implementation of digital technologies in travel. Foundation and Partnerships Founded by the largest

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Tool/Program selection criteria and valuation – Does user feedback matter?

Within the Capacity2Transform project, an important part of the action plan is to strengthen the capacities and knowledge of all project stakeholders. During the research and selection of appropriate tools to achieve this, we considered the most important criteria for tool selection. One of them is user experience and its importance. In today’s digital age,

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Digital education for sustainable development – Why not?

During the process of mapping our stakeholders and discussing ways they would like to improve their knowledge and skills, the question of digital education arose. Respondents still lean towards traditional teaching approaches, while hybrid, combined findings outweigh online education. There are many reasons for this, one of which is insufficient awareness of the benefits of

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