April 29, 2025

Professional businesswoman explaining budget strategy on a whiteboard during a meeting.

Pitch as a strategic tool in contemporary business communication

Articles, Digital, Trending /

In today’s dynamic business environment, characterized by rapid information flow, limited attention spans, and growing competition for resources, the pitch has emerged as a critical communication tool. It refers to a structured, time-bound presentation designed to convey the value of an idea, project, or solution in a clear, relevant, and persuasive manner. Pitches are used […]

Pitch as a strategic tool in contemporary business communication Read More »

Woman being recorded in a professional studio setup, using video camera and lighting equipment.

Startup success begins with a good story: How to create a video pitch that truly sells?

Articles, Creative, Editor's Pick /

In today’s competitive startup landscape, simply having a great idea is no longer enough. What often separates the startups that make it from those that fade into the background is the ability to clearly and convincingly communicate that idea. In this context, the video pitch has emerged as one of the most powerful tools at

Startup success begins with a good story: How to create a video pitch that truly sells? Read More »

Co-Creation and the role of creatives in modern business development

Articles, Creative /

In today’s business environment, collaboration, creativity, and adaptability have become crucial for success in ever-changing market conditions. From this need arises the concept of co-creation – a process of jointly creating value between a company and various stakeholders such as users, partners, communities, and creatives. Co-creation is not merely a business tool; it is a

Co-Creation and the role of creatives in modern business development Read More »